Why IAA?


Independent Advisor Alliance logo in white

Why IAA? For Independence For Transparency For Partnership

About Us

Based in Charlotte, N.C., Independent Advisor Alliance (IAA) is strategically focused on building a community of successful independent advisors serving the financial and retirement needs of individuals and businesses. We provide our affiliated advisors with customized support services designed to optimize efficiencies, reduce expenses, attract and retain clients, and boost revenue.

IAA’s most frequent partner is LPL Financial, the nation’s largest independent broker-dealer*. With our three affiliation models – corporate, hybrid, fee-only, – advisors can scale down LPL and get boutique service.


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* As reported in Financial Planning magazine June 1996-2020, based on total revenues

We strive to be a valuable partner to advisors offering a variety of services and solutions, while keeping in mind that our core-competency is compliance. We offer a flat-fee pricing model, so our profits are not dependent on yours. We want you to be successful for your benefit, not ours.

Ultimately, IAA seeks to be a partner in your business’ best interest. If we’re no longer a good fit, we will release you without penalty. We believe its your right as an independent business owner to make your own decisions about your practice.

After all,

If you own your practice, you should own your future.

2020 Annual Report

2020 was a trying year for everyone. See how IAA adapted & supported our advisors through its unique challenges

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Partner Firms
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Assets Under Supervision

$8.74B in Advisory | $3.54B in Brokerage


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Strategic Solutions

Strategic Solutions offers programs and services – from investment solutions to mergers & acquisitions to marketing – to support you in positioning your practice for the future.

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Compliance focuses on understanding the regulatory landscape so you can focus on your clients and maintain the autonomy of your practice while staying within the guard rails.

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Advisor Support Services

Advisor Support Services provides training, operational support, and events, as well assisting you through the onboarding process to ensure your transition to independence is smooth.

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Business Consulting

Business Consulting is more than just advice or some good ideas. This department is designed to help you grow your business and is dedicated to enhancing your independent business.


Overview of Independent Advisor Alliance programs and services by divison


We believe transparency is the cornerstone of any successful partnership. IAA offers a fee-based pricing structure without built-in or hidden costs, so you decide when and where to put additional dollars to support and grow your business. Service contracts are not required, ensuring you retain freedom of choice and flexibility. IAA also maintains open channels of communication, consistency in our messaging, and includes advisors in any company updates preventing any unwanted surprises. We are transparent at every level because we are your partner, not a vendor.

We understand that one of the most significant benefits of teaming up with an RIA is the partnership that comes with it. The IAA business model provides both autonomy and support for each advisor, with options to use IAA as an OSJ, RIA only, hybrid RIA, institutional service, or DBA brand through Blackbridge Financial. Partnering with IAA means receiving support in your transition or conversion from start to finish. By providing the technology, resources, and training to advance your practice, we give you the opportunity to spend more time with clients and foster relationships. You maintain independence while we support you along the way.

We strive to empower advisor teams with the knowledge and resources they need to build their confidence. Our independent advisors will have the ability to attend different training sessions and calls to ensure their business is up to date with everything at IAA. We believe in being fully transparent with our process and will be here to assist you with whatever is thrown your way. We know running an independent business can be overwhelming, but we are here to be an extension of your team.

We strive to be always looking ahead for what’s coming next in the industry. We stay current on industry news, so we can anticipate any changes in the future that will impact our advisors and their future. We take pride in investing our profits back into technology and resources that will help expand our ability to service advisors. From our Compliance team understanding the regulatory landscape to the Strategic Solutions team developing cutting-edge solutions and programs for tomorrow’s client, IAA seeks to innovate to ensure we are ready to meet our partners’ future needs.

Meet With Us

Ready to take the plunge? Have more questions? Our business development team is available to help you make the right decision for your business. Select your state on the map to book a 30-minute appointment with the Business Development Officer in your area.

Meet With Us

Ready to take the plunge? Have more questions? Our business development team is available to help you make the right decision for your business. Find your state on the map to discover the Business Development Officer in your area. Then, click the calendar icon for a 30-minute appointment.

Mike Gordon

Mike Gordon

Chief Business Development Officer

Email: mgordon@iaaria.com

Phone: 704-251-7675

Brittnie Troutman

Brittnie Troutman

Business Development Officer

Email: btroutman@iaaria.com

Phone: 704-288-5792

Jordan O’Donnell

Jordan O’Donnell

Business Development Officer

Email: jodonnell@iaaria.com

Phone: 617-275-2356

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Contact Us

Have questions? Ready to chat? Feel free to send us an email and our team will get back to you.

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Independent Advisor Alliance | 11215 N. Community House Road, Suite 775, Charlotte, NC 28277 | 888-430-1555

Securities offered through LPL Financial Member FINRA/SIPC. Investment advice offered through Independent Advisor Alliance, a registered investment advisor. Independent Advisor Alliance and Blackbridge Financial are separate entities from LPL Financial.

The LPL Financial Registered Representatives associated with this site may only discuss and/or transact securities business with residents of the following states: AL, AK, AZ, AR, CA, CO, CT, DC, DE, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

Copyright: Independent Advisor Alliance | 2021

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